Mishar VeAsakim

The main business and industrial-commercial district of Bat Yam, covering approximately 826 dunams. Located in the southern/central part of the city: bounded on the north by Yoseftal Street, on the south by Kumemiyot Street, on the east by Nisenboyum Street and the Southern Cemetery, on the west by ORT Israel Street. Historically — an "ezor ta-asiya" (industrial zone) with low hangars, asbestos roofs, workshops and warehouses. About 15 years ago, the municipality began rebranding the district as "Rovak Ashakim" (literally "Business Quarter"). In the 2010s–2020s, the district was adopted as one of the main urban renewal projects of Gush Dan. In 2023, a master plan for the development of a mixed business district was approved: approximately 2.5 million m² of commerce and offices, ~9,200 residential units. The first two towers were approved — a 42-story residential tower and a 39-story office tower. The future final station of the M3 metro line — "Neviim/Kumemiyot" — will be the closest to the sea station of the entire Gush Dan metro network.